Overall, the number of people searching for Yellow Pages on Google has dropped quite significantly. With digital marketing and social media on the rise, came the decline of the now outdated phone book and print marketing in general. The Phone book Advertisement Trend:Īs people began to rely more on a search engine like Google to look for business listings, understandably the need for bulky phone books also became a thing of the past. Traditionally, Yellow Pages were phone books used by people in order to lookup companies that offered various goods and services.Īnd because these Yellow Page directory listings were the most referenced tool by customers, it was also the best platform for local business owners to get their respective businesses to reach the largest audiences. If that’s the case, you may have heard of the Yellow Pages in passing, but may be wondering what exactly they are. You may be a new and small business that has just stepped foot into the world of marketing and wish to attract a bigger audience and more clients. But is it worth it? Keep reading below to see! What are the Yellow Pages? With this in mind, you might still be interested in Yellow Pages advertising for your own large or small business. Rather, they’ve extended their presence online and offer services like SEO (search engine optimization), Google Adword advertising and priority rankings in their online directory listings.
#YELLOW PAGES MANUAL#
Phone book listings were the manual equivalent of search engines like Google years ago, where companies would advertise their goods and services to customers.Īnd whilst the big, bulky physical print copy of the Yellow Pages may no longer be released, they haven’t completely exited the scene of the marketing world either. In the day and age of the internet and online advertising, you may be asking yourself is Yellow Pages advertising worth it for business owners? “Yellowed pages from a dictionary” by Horia Varlan is licensed under CC BY 2.0 The Verdict: Is advertising with the Yellow Pages really worth It?.Comparing the YP to other listing services available:.Small Businesses Owners Paying Big Cost-Per-Click:.
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